Sales managers will probably be looking for software that helps them balance sales over wider areas or take decisions on which regions to advertise, open a new office, adjust sales targets etc. Put simply, if you don’t have detailed data on your service area, you can’t optimize sales and you’re likely missing out on opportunities.īefore jumping in however, the right solution for your particular needs will largely depend on whether you’re a sales manager or a sales representative. There are various reasons why sales territory mapping software is important for companies with sales teams and wide distribution areas.įor sales reps, defining a sales territory alignment software prevents cannibalization of sales and also prevent reps standing on each others toes when competing for targets.įor marketing departments, it means advertising and promotional campaigns are better optimized by area especially when it comes to email marketing campaigns and sales promotions.
